ST.HERO

In the beginning, ST.HERO offered a complete menswear line including sweaters, bags, hats, boots and the list goes on. But, we found that our passion truly lies in creating the classic motorcycle jacket and raw denim jeans. Above all our offerings, we did these the best and thought we could do them even better if all of our attention was focused on these two amazing pieces of menswear. 

There are many makers of the classic motorcycle jacket and raw denim jeans, but we wanted to be the first to offer our customers truly artisanal garments. Garments that not only were made entirely by hand, but that were so beautifully well made that they could be considered art and would last a lifetime. We took this approach a step further by being the first to offer the classic motorcycle jacket in cruelty-free/natural death leather, dyed with organic dyes, and 100% post consumer recycled polyester fibers. Our jeans, constructed from 100% fair trade organic cotton and also dyed with organic dyes.

When we re-organized our focus, we took a very in-depth look at the massive waste and damaging environmental impact the fashion industry inflicts, especially the leather industry. We decided to change. We decided that our responsibility to the health of planet was just as important to us as the quality of our garments. But most importantly, we wanted our customers to have pieces that not only looked great on them, but that they could feel good about wearing too.